Copywriting and content marketing for construction companies
Discuss my business requirements today.
What can we create for you today?
If you need copywriting or another form of content creation that packs a punch, generating audience interest and conversion, whilst remaining true to the heart of your brand, then you need Constructiv Digital.
Our studio team can’t wait to unleash their bag of tricks to amplify your online presence and increase your overall traffic and conversion rates. Connect with us today to experience the true value of Constructiv Digital.
Our scientific approach to creating the best content possible
Trust us when we say that there is a method to our madness. The internet has rules around search engine visibility, especially when dealing with the big G(oogle). As a construction-centric content marketing agency, we’ve dedicated significant time and research to ensure that we understand what it takes to make you rank in the right places.
If phrases like
Search Engine Optimisation (SEO),
Pay-Per-Click, or
eCommerce mean nothing to you, that’s okay because they mean everything to us.
Why is content creation important?
Words have power. The power to engage and excite, but also the power to be completely ignored. Want high-intent traffic on your site? Make sure Google knows what you do, where you do it, and how you do it. Then, repeat, repeat, repeat. You need to create content that appeals to bots running Google's algorithm but speaks volumes to the humans visiting your site.
The online world is vast, full of eager businesses casting their line into an ocean of new customers. To catch yourself a client, you need a content marketing strategy that’s sharp, savvy, and captivating. Or to use a buzzword - clickable.
You can risk getting lost in bland online obscurity or place your creative content and copywriting in the hands of Constructiv Digital - Australia’s leading digital marketing agency for the construction industry.
The industry specialists in construction copywriting and content creation
At Constructiv Digital, we made the conscious decision to specialise in creating engaging content for businesses within the construction industry, leveraging what we've been doing at iseekplant for over a decade. Our team of copywriters have an in-depth understanding of the market and stay up to date on the trends, analytics, and key content inclusions that will ensure our content effectively targets your ideal audience.
Every business has its own unique history. Your story is important - and our copywriting team will endeavour to capture and accurately represent your story through the content we create for you. We want your potential clients to get a sense of your corporate culture through your website. You've built an amazing business - we're here to help you shape that narrative.
The many faces of our creative content magic
The content creation capabilities of the Constructiv Digital team are incredibly versatile - but we're uncompromising on our exclusivity - we only work with construction suppliers. Check out our content services:
Website content
When it comes to construction websites, we combine our creativity with best-practice marketing tools, using our words to market your business effectively for optimum lead generation and conversion.
Blog writing
Blog posts are an essential part of a successful digital parking strategy. Our blog writing specialists will construct informative, relevant, and easy-to-read posts enriched with sought-after search terms geared towards increasing your visibility in search and social.
Social media
Whether you’re chasing click-throughs, likes, shares, comments, or all of the above, we can ensure your social media posts and captions generate the audience response and interaction they deserve.
White paper copy
If you're looking to inform or persuade your customers with easy-to-read, research-driven content, our team can craft influential white paper copy that will hammer home your desire to be a thought leader in your vertical.
Clients who have conquered the market with our creative content
Frequently asked questions
What are SEO content writing services?
Read moreSEO content writing services are specialised services that focus on creating content optimised for search engines as well as the target audience. These services involve keyword research to identify terms your potential clients are searching for, and strategically embedding these keywords in well-crafted content to enhance online visibility. Effective SEO strategies for content writing also include optimising meta tags, descriptions, and titles to improve click-through rates. The goal is to produce engaging, informative content that ranks well in search engine results, driving more traffic to your site. This is crucial for construction companies looking to stand out in a competitive market, as it helps attract and convert potential clients.
What is the difference between content writing and SEO writing?
Read moreWhile both content writing and SEO writing for construction businesses aim to engage readers, their core focuses differ significantly. Content writing is primarily about creating informative, engaging, and valuable text aimed at human readers. It may include blogs, articles, and social media content that educates, entertains, or informs. In contrast, SEO writing tailored for construction companies involves integrating strategic keywords and phrases to boost the content's visibility on search engines. It also includes optimising elements like meta tags and descriptions that might not be visible to readers but are crucial for SEO. However, the most effective SEO strategies for construction content blend these elements seamlessly, ensuring that the writing remains high-quality and reader-friendly while also being optimised for search engines.
How much should I spend for SEO?
The amount to spend on SEO varies depending on the size of your business, the competitiveness of your industry, and your specific goals. For construction companies, a monthly budget ranging from $1,000 to $10,000 can be effective. Smaller companies may start at the lower end to focus on local SEO tactics for construction services, while larger firms might invest more to dominate competitive keywords and geographies. It's essential to view SEO as an investment; the right strategy can yield substantial returns over time. Regular reviews and adjustments to your SEO strategy will ensure that you remain aligned with changing search engine algorithms and market conditions.Read moreWhat is SEO in construction?
SEO in the construction industry involves specific strategies designed to increase a construction company's online visibility to potential clients and partners. This includes keyword research to identify terms frequently searched by your target audience, optimising website content and structure for these keywords, and building backlinks from reputable sources within the industry. Effective SEO practices for construction firms also involve local SEO strategies, such as optimising for local search terms and ensuring the business appears in local directory listings. This is crucial because many construction projects are location-based, and potential clients often search for contractors and services within their geographic area.Is SEO worth it for contractors?
Absolutely, SEO is highly beneficial for contractors looking to increase their visibility and attract more clients. Investing in SEO for construction companies can dramatically improve your search engine rankings, making it easier for potential clients to find you when they search for construction-related services in your area. Effective SEO drives organic traffic to your website, which is more cost-effective over time compared to paid advertising methods. Additionally, a strong SEO strategy builds credibility and trust with potential clients by showcasing your expertise and professional presence online. For contractors, where competition can be fierce and local visibility is crucial, SEO is not just worth it; it’s essential.
