Google Ads management services
Unlock the full potential of your construction company or business with our expert Google Ads management services. Solely servicing the construction industry, we can create a Google Ads strategy that will maximise your visibility on search engine results pages, ensuring your ads reach your target audience. Grow your online presence and drive more leads today with our targeted Google Ads services.
Our agency client metrics:
120+
number of clients
$30
average CPL
7.89%
average conversion rate
What are Google Ads?
Google Ads is an online platform that allows you to create and place ads that display when someone searches for a term relevant to your construction business. You can use it to target different keywords and search terms, and allocate your advertising budget proportionally in line with which keywords are most profitable to your business.
Our specialists can help you determine which keywords and search terms will give you the best bang for your buck, putting together a
comprehensive advertising strategy and executing a successful Google Ads campaign. We do this at scale for the
iseekplant construction marketplace across 480 different categories of machines & services. Let us leverage that knowledge to help grow your business.
What is PPC advertising?
PPC (pay-per-click) advertising is the advertising model that Google Ads runs on. It essentially turns advertising via Google into an auction, where the highest bidder for a particular keyword or search term gets their ad placed at the top of the Search Engine Results Page (SERP).
We heavily research your opportunities in Google Ads - and target only the keywords where it's cost-effective to get results. Our team is constantly monitoring your Google Ads account to ensure ad budgets aren't being squandered by targeting the wrong words or customers. We're iterating and updating ad copy every month, and turning the screws in Google Ad Manager to prevent wastage and increase click-through.
How our Google Ads specialists can help your construction business find new customers
Our team can help your business grow and reach more customers through our expert Google Search Ads, landing page, and PPC services, which include:
Preliminary keyword research and identification
Our Google Ads specialists conduct detailed and thorough keyword research to figure out how we can best use your advertising budget. We've been analysing these construction keywords for the iseekplant marketplace for over a decade, and we're giving you that IP as part of our service.
Ad development and implementation
Once we’ve figured out the right keywords and search terms for your ad campaign, we can then get to developing the perfect ads for your business and its customers. Once you’ve approved them, we’ll send them live, and you can watch the leads start rolling in!
Google Ads campaign management
We monitor your campaign to ensure that your ads are still reaching potential customers, and tweak them if they show signs of becoming less effective.
Reporting
We keep you in the loop at every stage of your ad campaign, so that you always know how your budget is being spent and the value you’re getting for your money.
Now that we've tackled your Google Ads, what else can we take care of?
If you’d prefer us to focus on organic traffic (because it's free), we can
build a website for you with
Search Engine Optimised content to get you ranking in the right places. Social media can also play a very critical role in your ranks, so getting your social media pages sorted or setting up
social media advertising can work to bolster your SEO results as well.
Construction clients we’ve developed Google Ads campaigns for
Frequently asked questions
What are Google Ads management services?
Google Ads management services involve the professional handling of a company’s Google Ads campaigns to maximise the effectiveness of online advertising spend. These services include keyword research to identify the most cost-effective terms, setting up and optimising ad campaigns, and continuously monitoring their performance to adjust bids, ads, and strategies accordingly. Effective management of Google Ads for construction firms also involves testing different ad formats and landing pages to improve conversion rates. By outsourcing this task to experts, construction companies can focus on their core business activities while leveraging the skills of seasoned marketers to drive targeted traffic and generate leads.Read moreHow much does it cost to have someone manage your Google Ads?
The cost of having someone manage your Google Ads can vary widely depending on the complexity of your campaigns and the level of service required. Generally, management fees for Google Ads services can range from $200 to $2,000 per month, in addition to your advertising spend. Many agencies charge a percentage of the ad spend (typically between 10% and 20%), which means the more you invest in advertising, the higher the management fee. For construction companies, investing in professional Google Ads management services can be particularly beneficial, as it ensures that your campaigns are continually optimised for the best possible return on investment.Is Google Ads better than SEO?
Comparing Google Ads with SEO strategies involves looking at different strengths and timeframes for achieving results. Google Ads offers immediate visibility and can quickly drive traffic to your website, making it a powerful tool for generating leads in a short period. However, it requires ongoing investment, as your visibility stops as soon as you pause spending. On the other hand, SEO is a long-term strategy that builds organic visibility over time. It’s generally more cost-effective in the long run but requires patience and consistent effort to see significant results. For most construction companies, a balanced approach that incorporates both Google Ads management services and SEO is often the most effective strategy, ensuring both immediate and sustained visibility online.
What is the best advertising for a construction company?
For construction companies, the best form of advertising often combines digital strategies with traditional methods. Digital advertising, particularly through Google Ads for construction companies, allows for precise targeting and measurable results, making it highly effective for reaching specific audiences quickly. This approach can be complemented with SEO to enhance online visibility organically over time. Traditional methods, such as print ads, radio, and local sponsorships, continue to play a role in building brand recognition within a community. Integrating both digital and traditional advertising methods allows construction firms to maximise reach and frequency of their marketing messages, catering to different segments of their target audience.Read moreDo Google Ads work for contractors?
Yes, Google Ads can be highly effective for contractors looking to attract new clients. These ads allow contractors to target specific geographical areas and demographic groups, making it easier to reach potential clients who are actively searching for construction services. With the right management of Google Ads for construction businesses, contractors can see an immediate increase in inquiries and site visits. The key to success lies in continuous optimisation of ads, focusing on high-performing keywords, and refining ad copies and landing pages to increase conversion rates. Additionally, tracking and analytics enable contractors to understand which aspects of their campaigns are most effective and adjust their strategies accordingly.Read moreShould I hire someone to manage my Google Ads?
If you want to get the best results from your Google Ads, hiring an expert is a smart move. A professional can ensure your campaigns are optimised, your budget is spent wisely, and you're reaching the right audience. They'll handle everything from setup to ongoing adjustments and reporting, so you can focus on running your business while knowing your ads are in good hands. Investing in a Google Ads expert not only saves time but can also lead to a much higher ROI by avoiding costly mistakes and maximising performance.
Do you need an ABN for Google Ads?
Having an Australian Business Number (ABN) is not a requirement to set up or run Google Ads campaigns for construction companies; however, it is generally recommended for business legitimacy and tax purposes. An ABN allows you to manage your business dealings more professionally, and it's necessary if you wish to claim back the Goods and Services Tax (GST) on ad spending. For construction companies in Australia, having an ABN can also enhance credibility when advertising to potential clients, as it shows that you are a recognised business entity. If you're considering using Google Ads services for contractors, ensure that all aspects of your business, including legal and tax obligations, are appropriately managed.
Want to see your name at the top of Google? You can be there tomorrow with our Google Ads services
We work with a huge range of different businesses in construction, from small contractors, local contractors, mid-tier guys and national Tier 1 suppliers. If you want residential, commercial or civil construction clients to call you now, then you need Google Ads.
If you've got gear lying around the yard, or people sitting in a demountable with their boots on a table, then
get in touch with our experienced Google Ads management agency today and get the ball rolling on your business’ new ad campaign!