You don’t need to know rocket science on how to advertise a construction business, but let’s face it, the digital marketing world can be daunting. Luckily for you, the team at Constructiv Digital have put together this blog, where we uncover the secrets of advertising a construction company and how to improve your overall online presence.
Understand your unique selling point to create a construction marketing strategy
There are countless construction companies in Australia that are probably offering the same services you are, so it’s important to identify what makes you unique in order to stand out and cut through to your target audience. When you’ve found your unique selling point, whether it be around the clock care, free quotes or estimates within a certain timeframe, or certain certifications, then you can figure out how to tailor your marketing efforts to this.
Build an optimised online presence
The role of a professional construction company’s website is to establish credibility and have an online front that displays this. By applying SEO techniques and other content marketing strategies, you can appear at the top of search engine results and catch the clicks of potential clients in no time.
Use the right marketing channels
Selecting channels that align with your target audience is crucial for successful marketing. Whether this be social media platforms, Google Local Services Ads, marketing campaigns or other marketing strategies, it’s important to diversify your construction marketing ideas to reach new and existing customers.
Harness the power of social media marketing
Social media platforms have become an effective way to showcase your business and work in the construction industry. With the ability to display your successful projects, connect to clients and other professionals in the industry, or to simply build brand loyalty, it’s all about creating engaging content suited to your viewers.
Build trust through reviews and testimonials
If you’re experts in your trade (which we’re sure you are), you’re bound to have a few positive customer reviews that can talk up your services without you having to. Authentic testimonials from past customers are vital if you want your leads to become conversions.
Invest in targeted advertising campaigns
Using paid ads to generate qualified leads is a sure way to get you conversions quickly and efficiently. Creating compelling content that follows best practices will ensure your construction firm or business stands out to potential customers.
Get Constructiv Digital to advertise your construction company for you
Constructiv Digital is the leading expert in construction industry marketing, supporting a range of businesses throughout Australia. If you feel as if your online presence could use a little work,
reach out to our experienced team and let’s work together to get your digital marketing needs off the ground.