If your construction business lacks an online presence or any sort of digital marketing, not to worry, we have the secret on how to advertise and get it going. Advertising a construction company is our bread and butter, which is why we’ve put together this five-step guide on how the professionals develop a comprehensive, fool-proof marketing strategy.
Don't feel like reading the whole thing? Watch our explainer video below and learn more about these simple steps in just over a minute.
1. Define your target audience
The first and most important step is to define your target audience. It’s pretty hard to get ahead with your construction marketing strategy if you don’t know who you’re trying to reach. Whether that be residential clients, commercial businesses or the big civil groups, having a clear target market makes it easier to tailor your marketing strategies.
2. Build a professional online presence
The second step, which most construction companies struggle with, is building a professional online presence. An SEO-optimised website and comprehensive content marketing establish online authority, improve visibility in search results, and increase your chance of reaching potential clients.
3. Utilise social media marketing efforts
Step 3: utilise social media platforms to display your construction services for your marketing strategy. Post engaging content, interact with industry experts and display your successful projects to attract and retain followers. Whether your target audience is on Facebook, Instagram, LinkedIn, TikTok or more, you’re bound to expand your reach by being on these mediums.
4. Invest in paid advertising
Now it’s time to invest in paid marketing strategies. We’re talking Google Ads, social media ads, and other avenues to get your name out there. Create compelling marketing campaigns tailored to your specific area of expertise in the construction industry, and watch the leads come streaming in.
5. Showcase your projects and client success stories
Finally, blast your success stories across your platforms to really send home your professionalism and experience. From client testimonials to notable projects you’ve completed, you can build your trust and credibility to showcase your capabilities and convince customers to choose you.
Partner with Constructiv Digital to advertise your construction business
There’s a reason why
Constructiv Digital is the number one construction marketing agency in Australia. We’ve employed each of these steps to get to where we are now, and are only growing from here on in. To get a helping hand from the experts of the industry,
reach out to our expert marketing team to learn more about our digital services and how we can assist you with your construction advertising endeavours.