Construction SEO Content Writing Services
Exclusively servicing the construction industry, Constructiv Digital specialises in SEO content writing services, making it easier for customers to find your construction business across all search engines. Using the latest keyword research tools, we can develop an SEO strategy in line with your construction marketing plan that will ensure your products and construction services rank in all the right places, driving organic traffic and increasing lead generation.
What is SEO?
SEO (Search Engine Optimisation) is a series of skills and practices to improve a website’s ranking in search engine results. In Australia, over 95% of all searches are conducted on Google.
You could pay a fortune for the best-looking, most well-designed website known to man, but if it doesn’t appear on Page 1 of Google’s search results, your website may as well not exist. One of our favourite jokes is - 'the best place to hide a dead body is on Page 2 of Google'.
By implementing our best-practice SEO measures across your website and Google Business Profile (Google My Business), you can improve your website’s chances of ranking on Page 1 when someone searches for a term or keyword relevant to your construction company or business's capabilities.
Your website should drive new clients to your business - and these new clients should bring with them profitable projects and long construction contracts. We don't want your website to end up as an expensive online business card for existing customers to look up your phone number.
We’ve already done all the keyword research for the
iseekplant
marketplace. We know what keywords to target to drive quality enquiry and how to execute the world's best SEO.
Construction SEO for every kind of supplier
Whether you need a new website or have an existing one that needs work to rank, our content writers and SEO experts will ensure every sentence, paragraph, and page complies with best-practice SEO guidelines. We’ve built sites that rank on the first page of Google search results for over 7 million construction-specific keywords across our client base. Our suite of SEO services includes:
Industry-specific keyword research
We can identify and target keywords relevant to your business and your customers, which you have a good chance of ranking for. We will also implement local SEO strategies targeted to your base of operations.
Content based on high-volume, low-competition keywords
Our team of technical SEO writers create informative, reader-friendly, and Search Engine Optimised content based on our keyword research.
A comprehensive internal linking strategy
We ensure both users and Google’s bots can easily and intuitively navigate your website with effective internal linking. It's about making sure Google knows what you're all about and that users can use your site with ease to enquire.
Acquiring quality backlinks for your website
Our team can help you secure backlinks to your site from your partners, sub-contractors, suppliers, clients, and more. This will help build the domain authority of your site, and subsequently improve your chances of ranking and driving new customers.
Perfectly optimised meta titles and metadata
Our technical SEO services are implemented site-wide to ensure you’ve got the best chance of ranking for your most profitable search terms.
Purposeful website architecture
When we design your site hierarchy, we do it with traffic generation in mind. Ranking your site across your full capability is our primary goal, so we carefully plan your site structure, before we even create a single pixel.
You can't SEO thin air - you need a website first! We offer website design and builds (including for eCommerce sites), complete with content creation services and more. For accelerated growth and brand awareness, you might want to dabble in our social media and Google ads, too.
Some of our SEO clients
Frequently asked questions
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What are SEO content writing services?
Read moreSEO content writing services are specialised services that focus on creating content optimised for search engines as well as the target audience. These services involve keyword research to identify terms your potential clients are searching for, and strategically embedding these keywords in well-crafted content to enhance online visibility. Effective SEO strategies for content writing also include optimising meta tags, descriptions, and titles to improve click-through rates. The goal is to produce engaging, informative content that ranks well in search engine results, driving more traffic to your site. This is crucial for construction companies looking to stand out in a competitive market, as it helps attract and convert potential clients.
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What is the difference between content writing and SEO writing?
Read moreWhile both content writing and SEO writing for construction businesses aim to engage readers, their core focuses differ significantly. Content writing is primarily about creating informative, engaging, and valuable text aimed at human readers. It may include blogs, articles, and social media content that educates, entertains, or informs. In contrast, SEO writing tailored for construction companies involves integrating strategic keywords and phrases to boost the content's visibility on search engines. It also includes optimising elements like meta tags and descriptions that might not be visible to readers but are crucial for SEO. However, the most effective SEO strategies for construction content blend these elements seamlessly, ensuring that the writing remains high-quality and reader-friendly while also being optimised for search engines.
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How much should I spend for SEO?
The amount to spend on SEO varies depending on the size of your business, the competitiveness of your industry, and your specific goals. For construction companies, a monthly budget ranging from $1,000 to $10,000 can be effective. Smaller companies may start at the lower end to focus on local SEO tactics for construction services, while larger firms might invest more to dominate competitive keywords and geographies. It's essential to view SEO as an investment; the right strategy can yield substantial returns over time. Regular reviews and adjustments to your SEO strategy will ensure that you remain aligned with changing search engine algorithms and market conditions.Read more -
What is SEO in construction?
SEO in the construction industry involves specific strategies designed to increase a construction company's online visibility to potential clients and partners. This includes keyword research to identify terms frequently searched by your target audience, optimising website content and structure for these keywords, and building backlinks from reputable sources within the industry. Effective SEO practices for construction firms also involve local SEO strategies, such as optimising for local search terms and ensuring the business appears in local directory listings. This is crucial because many construction projects are location-based, and potential clients often search for contractors and services within their geographic area. -
Is SEO worth it for contractors?
Absolutely, SEO is highly beneficial for contractors looking to increase their visibility and attract more clients. Investing in SEO for construction companies can dramatically improve your search engine rankings, making it easier for potential clients to find you when they search for construction-related services in your area. Effective SEO drives organic traffic to your website, which is more cost-effective over time compared to paid advertising methods. Additionally, a strong SEO strategy builds credibility and trust with potential clients by showcasing your expertise and professional presence online. For contractors, where competition can be fierce and local visibility is crucial, SEO is not just worth it; it’s essential.
Our team of content writers and designers are ready and keen to create a Search Engine Optimised website for you and your business. Reach out today and we’ll be in touch as soon as possible.