When considering how much to spend on SEO, a good rule of thumb is to allocate 5-10% of your total revenue to your digital marketing efforts, with SEO taking a significant portion of that budget. For small to medium-sized construction businesses in Australia, you might expect to spend between $500 to $5,000 per month on
SEO services, depending on the scope of your project and the competitiveness of your industry. It's essential to see this as an investment rather than a cost, as an effective SEO campaign can drive substantial returns by increasing organic search visibility, attracting quality leads, and ultimately boosting revenue.
Understanding SEO costs
Monthly retainers vs. project-based fees
SEO services are typically billed in one of two ways: monthly retainers or project-based fees.
- Monthly retainers are the most common pricing model. A monthly retainer fee can range from $500 to $5,000 per month, depending on the services included and the expertise of the SEO consultant or agency. Retainers cover ongoing optimisation, content creation, link building, and regular reporting.
- An SEO provider might charge a one-time or project-based fee for specific work, such as site audits or keyword research. Depending on their complexity and scope, these projects can range from $1,000 to $30,000.
What influences the cost of SEO services?
Several factors influence how much you'll spend on SEO:
- Competition within your industry sector: More competitive industries require more intensive SEO efforts, increasing costs.
- Website size: Larger websites need more extensive optimisation.
- Geographic targeting: Local SEO can be less costly than national or global campaigns.
- Current website health: A well-maintained site requires less initial work than one needing a complete overhaul.
What do you get for your money?
The inclusions can vary depending on the previously mentioned factors and your overall goals regarding what you want to achieve with your SEO efforts. At Constructiv Digital, we work closely with our clients to thoroughly understand their business and provide bespoke package options with SEO inclusions such as:
- Keyword research: Identifying relevant keywords for your business.
- On-page optimisation: Optimising meta tags, headers, and content for target keywords.
- Technical SEO: Improving site speed, mobile-friendliness, and fixing crawl errors.
- Advanced content marketing: Regular high-quality content creation like blogs, GMB posts, and whitepapers.
- Comprehensive link building: Acquiring quality backlinks to boost site authority.
- Local SEO: Optimising for local terms in search engines and managing local business listings.
- Analytics and reporting: Detailed monthly reports with performance metrics and insights.
- Customised SEO strategy: Tailored strategies based on in-depth market analysis.
- Comprehensive site audits: Regular and detailed site audits to ensure ongoing optimisation.
- Conversion rate optimisation (CRO): Improving site elements to boost lead conversions.
How to get the most out of your SEO investment
Choose the right agency
Partnering with an experienced and reputable SEO agency, like Constructiv Digital, can ensure that your investment yields the best possible returns. With a proven track record in the construction industry, our SEO professionals understand this sector's unique challenges and opportunities.
Integrate SEO with other digital marketing efforts
SEO works best when integrated with other digital marketing strategies. At Constructiv Digital, we offer a range of services to help with your digital marketing strategy, including Google Ads, social media advertising, and content creation, to ensure a holistic approach to your online presence.
Regular monitoring and adjustment
SEO strategies require regular monitoring and adjustment to stay ahead of competitors and adapt to changes in search engine algorithms. Our team provides detailed monthly reports and continuous optimisation to ensure your SEO strategy remains effective.
Contact the SEO experts at Constructiv Digital to discuss your business needs today
When it comes to SEO pricing, how much to spend depends on your business goals, the competitiveness of your industry, and your overall marketing budget. Investing in SEO is essential for long-term online visibility and growth, and with a tailored approach from an expert team like Constructiv Digital, you can ensure that every dollar spent on SEO contributes to driving qualified leads and growing your construction business.
Ready to optimise your SEO strategy?
Contact Constructiv Digital today for a consultation and see how we can help your construction business thrive online.