What is included in a website build?

A professional website build includes several key components that ensure your site is functional, user-friendly, and optimised for search engines. These inclusions range from concept and UX-friendly design to strategic SEO content, analytics, and CRM integrations. 

As the leading digital marketing agency for the construction industry, Constructiv Digital can create a website tailored to meet the online needs of your business. Here’s a detailed breakdown of some of the inclusions available as part of a website built by Constructiv Digital.

Concept design

The first step in building a website is conceptualisation, where we take the time to fully understand your brand, your goals, and the target audience. The website development specialists at Constructiv Digital collaborate with you to create a visual concept that reflects your business identity. This includes selecting a colour scheme, typography, and layout for the website’s pages that aligns with your brand’s aesthetic.

Strategic content

Content is king when it comes to website success. Our team of expert copywriters develops engaging, informative, keyword research-driven, and SEO-optimised content tailored to the construction industry. This includes service pages, company history, team bios, blog posts, and other relevant information designed to improve your search engine rankings and engage your website visitors​​​​.

User experience (UX) design

A great website isn't just about looking good—it must also provide an excellent user experience. We focus on creating a seamless journey for potential customers. This process includes designing intuitive navigation and website structure, using high-quality images, ensuring fast load times, and making the site mobile-friendly​​. A well-designed UX keeps visitors engaged and encourages them to explore your services.

Technical development

Once the design is approved, our developers bring it to life. This involves coding the site using the latest web technologies to ensure it's robust, secure, and scalable. We also integrate necessary features such as contact details, forms, booking systems, and other functionalities specific to your business needs​​.

SEO integration

Search Engine Optimisation (SEO) is crucial for making your website visible to potential clients. Our SEO experts ensure your website is optimised with relevant keywords, meta descriptions, and alt tags. We also focus on building a solid internal linking structure across all the pages and acquiring quality backlinks to improve your site’s authority and ranking on search engines​​​​.

Responsive design

In today’s digital age, a significant portion of your audience will access your website from mobile devices. We ensure your site is fully responsive, meaning it looks and functions perfectly on desktops, tablets, and smartphones. This adaptability improves user experience and boosts your SEO performance​​.

Maintenance and support

Launching a website is just the beginning. We provide ongoing maintenance and support to ensure your site runs smoothly. This includes regular updates, security checks, and backups to protect your site from potential threats. We also offer continuous optimisation services to keep your site performing at its best and adapt to any new trends or changes in your business​​.

Integrations and add-ons

A comprehensive website build often includes additional integrations to enhance functionality. This could involve setting up an eCommerce platform or online store, integrating social media feeds, or adding a Customer Relationship Management (CRM) system to streamline client interactions and sales processes​​​​.

Analytics and reporting

Understanding how visitors interact with your website is crucial for continuous improvement. We integrate analytics tools that provide insights into visitor behaviour, allowing you to make data-driven decisions to optimise your site further. Regular reports help you track performance, understand what’s working, and identify areas for improvement​​.

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